A warm cup of TLC

Upbeat is a telehealth and wellness platform focusing on best-in-class ADHD care. We worked closely with the founder to create a distinct brand identity to emote a warm, soothing and inviting brand. We also designed an accessible web platform for individuals with ADHD, ensuring trust and inclusivity while complying with HIPAA.

By combining bold typography with a calming gradient, we created an inclusive environment where individuals with ADHD can take their first step towards their right diagnosis.